Strategic Foresight

Strategic Foresight activities enable companies to identify weak signals of change in their environment and react upon opportunities and threats in their environment. This chapter describes Strategic Foresight practices of Deutsche Telekom AG (DTAG) and their connection with the innovation and applied R&D activities. Differentiating between continuous foresight (undirected scanning of the environment) and project-based foresight (issue driven), methods, tools, and processes are described. Activities include Consumer Foresight, Competitor Foresight, and Technology Foresight.

Keywords: strategic foresight, innovation management, customer foresight, technology foresight, technology intelligence, technological change, technology shocks, market foresight, competitor foresight, competitive intelligence, product innovation, consumer behavior.