Beitrag, Englisch, 9 Seiten, Blackwell Verlag GmbH
Autor: Prof. Dr. Claudia Hentschel
Erscheinungsdatum: 01.06.2009
Quelle: Creativity and Innovation Management CaIM, Vol. 18, No 2
Seitenangabe: 81-89
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Abstract
An innovative idea is a beautiful thing, but most innovative ideas do not become successful new products. For products that are successful, there is a variety of examples over more than 150 years of situations where customers used them in ways never planned by the designer. Only few companies are systematically exploiting non-conventional use as a method to generate ideas for new product outcomes and problem solutions. TRIZ awareness of analogies systemizes the search for available alternate situations: the attribute-domain matrix offensively transfers product attributes to unexpected application domains, breaks the functional fixedness pattern and helps see the resources that are available in any product or system.
DE, Berlin
Professoriin
HTW Hochschule für Technik und Wirtschaft Berlin Innovations- und Technologiemanagement, Produktentstehung und Betriebsorganisation
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