Online Course: IP Strategy

Do you need to set up an IP strategy plan? Do you need to convince executives of the plan? Our interactive course provides you with the necessary tools. After a systematic overview of IP strategy (options, value, content), our speakers give you two practical tools: (1) an IP Matrix and (2) a step-by-step methodology to outline a strategic plan for IP (the emphasis is on patents). An online tool is also introduced to ease implementation. The IP Matrix is the starting point. The methodology provides techniques to map the competition and to benchmark the performance of your current IP portfolio. After this practical and hands-on course, you will have first insights to apply the IP Matrix and the methodology immediately to your daily practice.

Themen

- Be more proactive, away from ad-hoc approaches
- IP Matrix: analyzing relevant facts, generating options for a strategic choice
- Step-by-step Methodology: making IP plans with a multidisciplinary approach (competition mapping, SWOT, metrics, planning)